Thursday, January 26, 2012

Business at a Trade Show

You've seen the banner advertising trade show a few times and I wonder whether you should participate. The fear of inviting you to the organizers and to the surprise you are advised that they can participate. You are excited, but do not know where to start.

Here are some guidelines for promoting your business to help virtual exhibition.

Know your product well and share that knowledge. A well-designed and themed PowerPoint presentation is a good way to explain the concept of virtual assistance and services your offer. Turn on display of your web pages in your presentation, and present a slide show presentation as a loop that will visitors to view while waiting for a guided tour.

Display your logo prominently to promote your brand.

Grace your table with the corresponding tablecloth.

From memory - you can buy a small box of cookies / nuts / chocolate / mints or whatever is within your budget and neatly paste their logos on them. (They print on mailing labels to the task easier). Place this in an attractive small basket, or other suitable container on the table. It can attract visitors to your booth.

Do you have postcards or other marketing materials that previously had designed? Then feel free to add you to the screen.

Place on your desk, standing holding a laminated / framed posters highlighting (i) a case study (short reports) of the solutions for the business support that your business is provided to clients, and (ii) a statement.

Use wall space for large posters that define virtual assistance, the draft reasons for hiring a virtual assistant, and highlight the services we offer.

View photo gallery of his team are involved in business support activities.

Have you already presented in the media? Then view these articles in the eye-catching format.

For more takeaways, create and display a selection of double-sided laminated labels define the virtual assistance and structuring services. Include some helpful advice, based on your audience.

Showing samples of their products.

Prepare folders promotional material, such as basic information about your company and your service offerings. Do not forget to include a contact form.

Have your personal supply of business cards available. (Feel free to include your business card to select a folder. For example, the probability may be very interested in the service offer, and would like to convene hearings at a later date.)

Turn on your desk labeled drop box for business cards.

Prepare a document to mention names, queries and concerns. It will come in useful, where a person neglected to complete the contact form provided, or have business cards with them.

Short of any staff who will be manning the stand, to dress for the event (polo shirt bearing logo could be an appropriate choice if you want to have a business-casual code).

Discuss appropriate introduction to the staff and if necessary develop a script to interact with visitors. Assigning tasks.

Look for ways to soften the stand. Potted plants, for example, can add a touch softer stand.

After the trade show: (i) send a note of thanks to visitors who have the time to visit the booth, and (ii) Add relevant contacts with the business cards you received at your database of contacts.
Fairs provide exposure for your business and a great opportunity for learning, creating leads, marketing and growing your business.